Our website at www.spelfie.com and the Spelfie mobile phone and web-based application use cookies (and similar technologies) to distinguish you from other users of our website and applications. This helps us to provide you with a good experience when you browse our website and applications, also allows us to improve our website and applications, to run analytics and support communications and marketing.

A cookie is a small file of letters and numbers that we store on your browser, the hard drive of your computer or device if you agree. Cookies contain information that is transferred to your computer’s hard drive or device. 

We use the following cookies:

  1. Strictly necessary cookies. These are cookies that are required for the operation of our website and applications.
  2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website and applications when they are using them. This helps us to improve the way our website and applications works, for example, by ensuring that users are finding what they are looking for easily.  
  3. Functionality cookies. These are used to recognise you when you return to our website or applications. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  4. Targeting cookies. These cookies record your visit to our website or applications, the pages you have visited and the links you have followed. We will use this information to make our website and applications, and the advertising displayed on them, more relevant to your interests. We may also share this information with third parties for this purpose.
  5. Cookies used with Facebook pixel.    These are used to enable us to use advertising features for building audiences, tracking conversions, targeting advertisements, dynamic advertising and advertisement optimisation as well as Facebook analytics data for measuring and reporting purposes.  Facebook’s privacy policy can be found at: https://www.facebook.com/about/privacy.  Pixels can also enable us and third parties to place cookies on your browser.

    You can find more information about the individual cookies (and similar technologies) we use on our Site and the purposes for which we use them in the table below:

    Spelfie Mobile Phone Application
    The Spelfie mobile phone application uses local storage on your device for the following:

    • your email address, profileID and access tokens
    • PIN codes for private events
    • your device’s notification registration ID
    • your pending selfie images with their location, time captured and event IDs

    These are required for the operation of the mobile phone application and, in the case of access tokens, to recognise when you return to the mobile phone application.

    Strictly Necessary 

    ARRAffinity.spelfie.comSessionThis cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
    __RequestVerificationTokenspelfie.comSessionThis is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser.


    _ga.spelfie.com2 yearsThis cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
    _gid.spelfie.com1 dayThis cookie name is associated with Google Analytics. It is used by gtag.js and analytics.js scripts and according to Google Analytics this cookie is used to distinguish users.
    _gat_UA-131172459-2.spelfie.com1 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.


    _gat_gtag_UA_131172459_2.spelfie.com1 minuteThis cookie is part of Google Analytics and is used to limit requests (throttle request rate).
    _fbp.spelfie.com3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
    fr.facebook.com3 monthsContains browser and user unique ID combination, used for targeted advertising.

    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

    You block cookies by activating the setting on your browser or device that allows you to refuse the setting of all or some cookies. However, if you use your browser or device settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website or applications.

    Further information on cookies is available at: http://www.allaboutcookies.org/ (including how to customise your browser’s cookie settings and how to delete cookies).  

    More information on the use of cookies for:

    For information on how to opt out of third party cookies you can visit the following pages:

    Updated: August 2023